WizCommerce
WizCommerce
WizCommerce
WizCommerce
Design Leadership | Global B2B Commerce SaaS
Design Leadership | Global B2B Commerce SaaS
Design Leadership | Global B2B Commerce SaaS
Design Leadership | Global B2B Commerce SaaS
2021 - 2024
2021-2024
2021-2024
2021-2024
Products
Web & Mobile Apps
Website
Brand & Marketing Design
What I did?
Product Strategy
User Research
Qualitative Analysis
What I did?
Leading Teams
Frameworks
Design Systems
Who I worked with?
Co-Founders
Head of Product
Product Managers
What I did?
Associate Designers
Director of Tech
Engineering Team
What I did?
Head of Marketing
Graphic Designers
Motion Designers
Sourcewiz (Now WizCommerce), is a B2B SaaS solution designed to empower wholesalers, distributors & manufacturers. (Features in Forbes Asia & TechCrunch) Consisting of powerful suite of tools - WizOrder, WizAI, WizPay & Sourcewiz, the platform is used to gain insights into the business operations and customer buying behaviour. Empowering field sales teams with updated stock values, product info, up-selling/cross-selling opportunities and seamless payments.
Sourcewiz (Now WizCommerce), is a B2B SaaS solution designed to empower wholesalers, distributors & manufacturers. (Features in Forbes Asia & TechCrunch) Consisting of powerful suite of tools - WizOrder, WizAI, WizPay & Sourcewiz, the platform is used to gain insights into the business operations and customer buying behaviour. Empowering field sales teams with updated stock values, product info, up-selling/cross-selling opportunities and seamless payments.
Sourcewiz (Now WizCommerce), is a B2B SaaS solution designed to empower wholesalers, distributors & manufacturers. (Featured in Forbes Asia & TechCrunch) Consisting of powerful suite of tools - WizOrder, WizAI, WizPay & Sourcewiz, the platform is used to gain insights into the business operations and customer buying behaviour. Empowering field sales teams with updated stock values, product info, up-selling/cross-selling opportunities and seamless payments.
Products
Web & Mobile
Website
Branding
What I did?
Product Strategy
User Research
Qualitative Analysis
What I did?
Leading Teams
Frameworks
Design Systems
Who I worked with?
Co-Founders
Head of Product
Product Managers
What I did?
Associate Designers
Director of Tech
Engineering Team
What I did?
Head of Marketing
Graphic Designers
Motion Designers
Key Highlights
Designed & launched 0-1 products on accelerated timelines for Indian & US markets
Designed & launched 0-1 products on accelerated timelines for Indian & US markets
Hired & managed a team of 6 designers (Product, Visual & Motion)
Hired & managed a team of 6 designers (Product, Visual & Motion)
Closely worked with leadership and guided the product’s evolution while also setting processes & frameworks
Closely worked with leadership and guided the product’s evolution while also setting processes & frameworks
Integrated strong design culture across teams & established a universal design language
Integrated strong design culture across teams & established a universal design language
Select Projects
Explore and examine the critical aspects and intricate details of the major projects.
Explore and examine the critical aspects and intricate details of the major projects.
Evolution of Design, Team & Product
Evolution of Design, Team & Product
From being the only designer and a single product --------> Establishing a team, a suite of tools & a design culture!
From being the only designer and a single product --------> Establishing a team, a suite of tools & a design culture!
2021
July 2021
Relocated from Dubai to India, to spearhead field research
Played a pivotal role in securing $3M in seed funding
September 2021
Designed end-end MVP product and website, onboarding the first 10 users
December 2021
Guided the platform’s iteration using insights from in-depth user interviews and diary studies
Established and enforced design guidelines, branding, and marketing assets
2022
January 2022
Recruited, onboarded a product & graphic designer to enhance the team’s creative capabilities
April 2022
Led the design and successful launch of ancillary mobile app
Streamlined cross-functional user feedback processes across Design, Customer Support, Sales, and Product teams, resulting in a cohesive universal affinity map
July 2022
Established and standardized frameworks and design processes in collaboration with product, engineering, and marketing teams to drive operational efficiency
November 2022
Scaled the design team to support a rapidly growing user base, surpassing 500+ clients
Established a cross-functional process framework for Product, Engineering, Marketing, Customer Support & Business
2023
January 2023
Conducted an in-depth US market analysis, leading user research initiatives and interviews to shape market entry strategy
April 2023
Led an express sprint of 3 months to develop web, tablet, and mobile applications tailored for multiple user personas, ensuring broad accessibility
Managed a team of 6 designers
to ensure seamless project development and launchSeptember 2023
Oversaw a comprehensive website redesign for global audiences
Directed a successful product launch in the US market, securing large-scale clients and expanding market presence
December 2023
Developed a brand book and established marketing guidelines tailored for the US market to ensure consistency and resonate with target audiences
2024
January 2024
Documented the design evolution, user research, encapsulating key product decisions and design evolution
March 2024
Ensured smooth knowledge transfer to the product, design and marketing teams, with proper allotment of resources.
Created a map work, to find the required design files and resources
User Reviews
User Reviews
User Reviews
User Reviews
User Reviews
What some customers have said about the design of the platform and how it helped them
We're truly fans of the platform interface and design.
We're truly fans of the platform interface and design.
Everyone in the team loves to use the software. We all really like how clean the software looks. The best software for our work, by far!
Jaipur Living
USA
It cut down around six steps and reduced lead time.
From getting a lead to closing a deal, it has cut my time almost in half. Gives me a lot more time to focus on business
Ro Sham Beaux
USA
It cut down around six steps and reduced lead time.
From getting a lead to closing a deal, it has cut my time almost in half. Gives me a lot more time to focus on business
Ro Sham Beaux
USA
I wanted to get the subscription, as soon as I saw the platform
I wanted to get the subscription, as soon as I saw the platform
Not only me, but our sales team, can also quickly learn to use the platform. The software doesn't look complex at all, and it's easy to navigate.
Ashray International Exports
India
Ashray International Exports
India
Marvelous Ms Designer
Marvelous Ms Designer
Marvelous Ms Designer
Marvelous Ms Designer